WHY TARGET 30?
Big changes don’t always have to start with big steps.
When I started thinking about the changes that can make a meaningful difference in our health and our lives, I kept coming back to the number 30.
Thirty minutes more sleep.
Thirty minutes less screen time.
Thirty minutes outside in nature.
Thirty minutes of movement.
Thirty minutes connecting with someone you care about.
Thirty different plant-based whole foods.
The idea isn’t to do all of these things—or to do them perfectly.
Target 30 is about choosing one realistic target that matters to you and starting there.
It’s not a 30-day challenge. It’s not a rigid program. And there’s no finish line on Day 30.
It’s simply a reminder that small, intentional choices can add up—and sometimes one manageable change at a time creates possibilities you didn’t expect.
Because every day real life has a way of getting in the way of big plans.
Most of us have had the experience of deciding that this time we're going to change everything.
We’re going to exercise every day. Completely change the way we eat. Get eight hours of sleep. Stop scrolling. Manage our stress. Drink more water. Meditate. And somehow become an entirely new person by Monday. 😂
And then… life happens.
Target 30 takes a different approach.
Instead of asking, “How do I change everything?” we can ask, “What is one thing I’m ready to work on?”
Maybe it’s going to bed 30 minutes earlier. Maybe it’s taking a walk. Maybe it’s calling someone you miss. Maybe it’s trying more plant-based whole foods.
The target doesn’t have to be enormous to matter.
Small changes can build confidence. Confidence can create momentum. And momentum can open the door to what comes next.
Because when it comes to your health and your life, there is no one-size-fits-all approach.
Your Target 30 approach might be about getting more sleep, moving your body, eating more plant-based whole foods, spending some time outside, managing stress, or connecting with people you care about.
Someone else’s target may look completely different.
That’s the point.
The best target isn’t the one someone else tells you to choose. It’s the one you’re ready to begin.
THERE IS NO ONE PERFECT TARGET.
YOUR TARGET 30 COULD BE…
30 MINUTES more sleep
30 MINUTES of movement
30 MINUTES outside
30 MINUTES less screen time
30 MINUTES connecting
30 PLANT-BASED WHOLE FOODS each week
Or something completely different.
WHAT MIGHT YOUR TARGET 30 BE?
You don’t have to change everything.
You don’t even have to know exactly where you’re going.
And you certainly don’t have to do it perfectly.
You just have to decide what you’d like to try next.
Maybe that starts with one small change.
Maybe it starts with a conversation.
What might be possible for you?